Where our offline and online lives collide.
Digital Consumer Culture captures the important sociocultural role of digital technologies and social media platforms in everyday consumer life. It explains how digital cultures and technologies—from new tech devices to social media algorithms to selfies—structure social and cultural consumption ideologies and how consumers’ lived experiences are mediated, translated, and commodified through digital culture.
About Dr. Jenna Drenten
Jenna Drenten (PhD, University of Georgia) is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. My current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Venmo, Cameo) present new opportunities for consumers to express their identities and navigate life transitions. My expertise in digital consumer culture has been featured in media outlets including The Wall Street Journial, Financial Times, The Washington Post, Mashable, VICE, Vox, and more. I am also interested advancing conversations around ethical standards for using social media and digital technologies in qualitative research.
In the ruthless attention economy of the Internet, young influencers gamble everything for fame and fortune. A startling and timely study of contemporary celebrity, Anything For Fame ventures into the virtual Wild West to profile an ambitious — and reckless — new breed of content creator.
Resources
Access resources for qualitative social media methods, thought leadership, and understanding digital culture.
