Digital Consumer Culture Dictionary

Digital Consumer Culture finds its roots in the marketing discipline through Consumer Culture Theory (CCT), a paradigm that explores consumption patterns as a social and cultural practice. It intersects with related disciplines — beyond ‘marketing’ — including media and communication studies, celebrity and fan studies, digital cultures, technology sociology, human-computer interaction, digital humanities, surveillance studies, and the history of technologies. Digital Consumer Culture contextualizes consumer experiences, brands, and market systems in the platform economy.

The Digital Consumer Culture Dictionary is Coming Soon!

This is a non-exhaustive list of terms relevant to understanding Digital Consumer Culture. Question prompts and key citations are provided. These are meant to launch a deeper dive into the concept.

Do you have a suggestion for a term or concept to be added to the dictionary? Let me know!