Consulting


UNLOCK cultural insights in the Digital Age

How can brands and businesses transform their marketing strategies by prioritizing a cultural approach to understanding consumer behavior in the digital age? I welcome opportunities for 1-on-1 consulting, virtual training, white paper projects, expert witness work, and digital culture trend analyses. Develop a rich understanding of how consumers live their lives through digital media—their habits, cultures, experiences—and what this means for practice and policy.

Areas of expertise include:

  • Transmedia Brand Storytelling

  • Influencer Marketing, Creator Culture, Fandom, and Monetization

  • The Cultural Language of Social Media

  • Qualitative Social Media Research Methods and Analytics

 

Consulting in the Classroom

Bringing clients into the classroom provides students with hands-on experiences in marketing communications and provides clients with innovative, cutting edge ideas to apply in their businesses. I teach courses in Integrated Marketing Communications and Brand Storytelling through Social Media. I welcome new course clients interested in working with students for structured course projects.

Past examples of course clients for engaged learning:

JennaDrenten.com / DigitalConsumerCulture.com is an educational space centered on the study of digital consumer culture and curated by Dr. Jenna Drenten, Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. For more information, please get in touch.