Qualitative Social Media Research Methods

Qualitative social media research methods provide a pathway for understanding Digital Consumer Culture. But such methodologies must follow rigorous ethical and analytical standards. Just because the data is ‘available’ online doesn’t mean you can (or should) use it. Even more challenges emerge in handling qualitative social media data or publishing work in the domain.

The Google Doc linked below provides advice and resources for collecting, analyzing, publishing, and writing qualitative social media research.

Quicklinks

• Academic journals for publishing qualitative social media research related to digital consumer culture

• Conferences that welcome qualitative social media research related to digital consumer culture

• REPORT: Projective techniques and use of visual images in a digital world