My primary area of research focuses on digital consumer culture and identity: who we are, who we have been, who we might become, who society tells us to be, and how digital technologies intersect with these beliefs.

My research has explored body ideals in social media; TikTok marketing and trends; the cultural implications of cashless payment systems (e.g., Venmo, CashApp, OnlyFans); reality television and celebrity culture; virtual / CGI influencers; celebrities on Cameo; youth culture and rites of passage; women's experiences in video gaming; family rituals and digital technologies; social media use for health information (e.g., breast cancer, mental health, eating disorders), and more. This research has been published in top journals across disciplines and presented at international conferences.

Thematic areas of expertise include:

• Influencer Marketing & Celebrity Cultures

• Identity Expression in a Digital Age

• Cashless Culture & the Platform Economy

• Genders & Feminist Theory

• Consumption Rituals & Rites of Passage

• Social Media Marketing